Our Vision
Purpose
We dedicate ourselves to quest for sustainable waste management through innovation in recycling, chemical treatment technologies and waste reduction processes. To achieve this purpose and mission, Red affirms the values of Integrity, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People, Community and Environment.
Values
To achieve our Purpose and Mission, we affirm our values of Integrity, Innovation, Leadership, Performance, Teamwork, Customer Focus, Respect for People, Community and Environment.
Integrity
We demand of ourselves and others the highest ethical standards, and our services and processes will be of the highest quality. Our conduct as a company, and as individuals within it, will always reflect the highest standards of integrity.
We will demonstrate open, honest and ethical behaviour in all dealings with customers, clients, colleagues, suppliers, partners, the public and regulators. The Red name is a source of pride to us and should inspire trust in all with whom we come in contact. We must do more than simply do things right - we must also do the right thing.
Innovation
Innovation is the key to improving waste management and sustaining Red's growth and profitability. The quest for innovative solutions should invigorate all of our core businesses and pervade the Red community.
In our drive to innovate, we support well-conceived risk-taking and understand that it will not always lead to success. We embrace creativity and consistently pursue new opportunities. We look for ways to make our research and development capabilities, our processes and our services more useful to our customers, and our business practices, processes and systems more efficient and effective. We listen to and collaborate with our customers to identify and make widely available potential new services..
Respect for People
We recognise that people are the cornerstone of Red's success. We value our diversity as a source of strength. We are proud of Red's history of treating employees with respect and dignity and are committed to building upon this tradition. We listen to the ideas of our colleagues and respond appropriately. We seek a business environment that fosters personal and professional growth and achievement. We recognise that communication must be frequent and candid and that we must support others with the tools, training and authority they need to succeed in achieving their responsibilities, goals and objectives.
Customer Focus
We are deeply committed to meeting the needs of our customers and constantly focus on customer satisfaction. We take genuine interest in the welfare of our customers, whether internal or external. We recognise that we can prosper only if we anticipate and meet customer needs, respond quickly to changing conditions and fulfil customer expectations better than our competitors. We seek long-term relationships based on our comprehensive understanding of all our customers' needs and on the value we provide through superior products and services.
Teamwork
We know that to be a successful company we must work together, frequently transcending organisational and geographic boundaries to meet the changing needs of our customers. We want all of our colleagues to contribute to the best of their ability, individually and in teams. Teamwork improves the quality of decisions and increases the likelihood that good decisions will be acted upon. Teamwork sustains a spirit of excitement, fulfilment, pride and passion for our business, enabling us to succeed in all of our endeavours and continually learn as individuals and as a corporation.
Leadership
Leaders advance teamwork by imparting a clarity of purpose, a shared sense of goals and a joint commitment to excellence. Leaders empower those around them by sharing knowledge and authority and by recognising and rewarding outstanding individual effort. We are dedicated to providing opportunities for leadership at all levels in our organisation. Leaders are those who step forward to achieve difficult goals, envisioning what needs to happen and motivating others. They utilise the particular talents of every individual and resolve conflict by helping others to focus on common goals. Leaders build relationships with others throughout the company to share ideas, provide support, and help assure that the best practices prevail throughout Red.
Performance
We strive for continuous improvement in our performance. When we commit to doing something, we will do it in the best, most complete, most efficient and most timely way possible. Then we will try to think of ways to do it better the next time. We will measure our performance carefully, ensuring that integrity and respect for people are never compromised. We will compete aggressively, establishing challenging but achievable targets and rewarding performance measured against those targets. We wish to attract the highest-calibre employees, providing them with opportunities to develop to their full potential and to share in the success that comes from winning in the marketplace.
Community
Red plays an active role in making every community in which it operates a better place to live and work, knowing that the ongoing vitality of our host local communities has a direct impact on the long term health of our business.
Environment
Red believes that good business performance and good environmental performance are inextricably linked. We therefore wish to stimulate and maintain a high degree of environmental awareness both inside and outside the company. The way we manage and operate our processes and minimise waste, the way we use energy efficiently and conserve our resources, the way we protect wildlife around our sites, are all examples of our commitment – and a normal part of our daily business.